Pigeon-chiq-wear is a fashion collection that addresses the rise of unpleasant designs; sharp spikes at building facades, monuments, rooftops have been widely deployed in cities in order to deter birds and other animals. Such attitude to animals is seen as a metaphor for similar strategies against marginal social groups.
The fashion collection serves as playground for a future vision on wearables that exert similar authoritarian control. It explores the aesthetics of unpleasantness while at the same time highlighting its hostility increasingly found in contemporary urban design. The fashion collection was presented for the very first time in the streets of Milan in June 2014. A city that is known for its “pigeon problem”, especially around historical monuments, where most shots were taken.
Photos and models by the Unpleasant Design Team, Milano 2014